OUR MISSION
To become the biggest and the go to “Manufacturer’s Sales Representatives” service provider in South Africa for FMCG Manufacturer’s and Brand Owners.
To offer an alternative solution to the current Sales and Merchandising Partners (SMP’s) and service provider model.
To be the “right fit” for our manufacturers and brand owners.
To provide a service delivery that’s primary focus is increase “Sales” and ensure “On-Shelf Availability (OSA)” for the consumer and/or trader.
To supply a team of “Sales Representatives” that are the best of the best in the FMCG Industry for Manufacturer’s and Brand Owners.
OUR DIRECTION
Established in August 2021, National Reps is the first national Sales and Merchandising Partner (SMP) of its kind in South Africa. The Founder of National Reps having identified a lack of service delivery in terms of the sales role of top and emerging SMP’s, which is the lack of good sales people in the FMCG Industry and to reintroduce the Manufacturer’s Representatives service provider model which has died over the last two decades due to economic growth and demand on merchandising but in the process have lost good sales people to other industries due to a number of reasons and thus have evolved into the Sales and Merchandising solutions offered today that can no longer do justice to sales growth.
With the understanding and acknowledgement that the modern emerging and top SMP’s undoubtedly lack selling skills due to reasons noted below by our Founder, it can easily be determined that the future of SMP’s focus will predominantly be replenishing and merchandising, which means that need for a selling partner like National Reps is inevitable and necessary to activate sales and increase sales in both the owner-driven and computer-driven businesses in the FMCG Industry.
Our direction is, therefore, to specialise in selling and to dominate as the best-selling team in the SMP space.
Our Founder’s Message
Over the last decade the FMCG industry has lost considerable selling skills, to the point where most Reps cannot even be regarded as order takers. There are a number of contributing factors:-
- Low salaries with little or no sales incentives to increase sales and/or personal income;
- Low commissions/fees paid by Principals and the demands placed on the SMP’s to supply resources; and
- Constant pressure that SMP’s find themselves under to obtain higher BBEEE levels in order to sustain and grow their businesses. As a result, top ‘n emerging SMP’s no longer employ Sales Reps predominantly on merit but rather on factors that influence their BBEEE status.
In the modern SMP world many small to medium manufacturers and brand owners are being rejected due to lack of turnover or affordability and thus are struggling to enter the Formal Trade of the FMCG Industry. National Reps has the solution!